![]() ![]() The new Chevrolet Corvette Stingray has picked up another buff book accolade after capturing Road and Track's Performance Car of the Year award. Looking ahead, this could open up even more innovative marketing possibilities using social media.Ĭheck out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.Ĭhevy Corvette Stingray picks up another award, this time from Automobile Mon, This seemed to be a popular marketing tool, too, as AdWeek reports that the account more than tripled in followers during the course of the 10-day show. To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #Chev圜IAS hashtag. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter. There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts Wed, ![]()
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